?Cold-call? marketing doesn?t work, finds UK survey
Indians are not the only ones who wonder why persist in using the pesky ‘cold-calling’ technique, which refers to calling people at random to sell products, particularly in service related industri…...
View ArticleBRIC nations to lead future civil aviation growth: study
Emerging economies like China, India, Russia and Brazil will be the propellers of civil aviation over the next decade as incomes and travel aspirations rise in these countries, a new study of the a…...
View ArticleBayer offers to swap cash and animal health unit for Merck’s consumer healthcare
German healthcare major Bayer AG has offered to swap its animal health unit and also pay some cash in exchange for Merck & Co’s consumer healthcare business [via Domain-b M&A] Follow us...
View ArticleIBM consumer study reveals widening gap between consumer expectations
A new IBM study released on Tuesday at the 2015 National Retail Federation convention showed that while consumers are growing more enthusiastic about online shopping and digital interaction with re…...
View ArticleBritish Airways surges to the top of UK consumer chart
British retail stalwarts Marks & Spencer, Cadbury and Heinz have seen their reputation among consumers slide as firms including British Airways, Microsoft and Nike have succeeded in winning pub…...
View ArticleLycos Internet to buy Austria?s TriTelA Gmbh? messenger and tech platforms
Lycos Internet Ltd, a digital marketing company, today struck a deal to buy Austria’s TriTelA Gmbh, the owner of MYSMS messenger and tech platforms SPH Wien and Kika Social, in an all-stock t… [via...
View ArticlePackaged commodities have to display product information more prominently
The government has amended the Packaged Commodities Rules, making it mandatory for all packaged commodities to display product information more prominently, at least on 40 per cent area of the pack…...
View ArticleAustralian airlines ban Galaxy Note 7 use on flights
Three Australian carriers have banned passengers from using or charging Samsung Electronics’ Galaxy Note 7 smartphones on flights due to fears over the explosion hazard they pose. Qantas, it… [via...
View ArticleAirtel, M&M, Glaxo among 134 firms pulled up by ad watchdog
The Advertising Standards Council of India has pulled up several companies, prominent among them being Bharti Airtel, Tata Teleservices, Mahindra & Mahindra and Himalaya, for misleading adverti…...
View ArticleToo stressed to make smart purchases?
For all the wonders of mobile communications, the ability to multitask via phone while shopping in a store may not be a blessing, according to new research. Studies show that shoppers engaged in a …...
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