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?Cold-call? marketing doesn?t work, finds UK survey

Indians are not the only ones who wonder why persist in using the pesky ‘cold-calling’ technique, which refers to calling people at random to sell products, particularly in service related industri…...

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BRIC nations to lead future civil aviation growth: study

Emerging economies like China, India, Russia and Brazil will be the propellers of civil aviation over the next decade as incomes and travel aspirations rise in these countries, a new study of the a…...

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Bayer offers to swap cash and animal health unit for Merck’s consumer healthcare

German healthcare major Bayer AG has offered to swap its animal health unit and also pay some cash in exchange for Merck & Co’s consumer healthcare business [via Domain-b M&A] Follow us...

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IBM consumer study reveals widening gap between consumer expectations

A new IBM study released on Tuesday at the 2015 National Retail Federation convention showed that while consumers are growing more enthusiastic about online shopping and digital interaction with re…...

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British Airways surges to the top of UK consumer chart

British retail stalwarts Marks & Spencer, Cadbury and Heinz have seen their reputation among consumers slide as firms including British Airways, Microsoft and Nike have succeeded in winning pub…...

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Lycos Internet to buy Austria?s TriTelA Gmbh? messenger and tech platforms

Lycos Internet Ltd, a digital marketing company, today struck a deal to buy  Austria’s TriTelA Gmbh, the owner of MYSMS messenger and tech platforms SPH Wien and Kika Social, in an all-stock t… [via...

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Packaged commodities have to display product information more prominently

The government has amended the Packaged Commodities Rules, making it mandatory for all packaged commodities to display product information more prominently, at least on 40 per cent area of the pack…...

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Australian airlines ban Galaxy Note 7 use on flights

Three Australian carriers have banned passengers from using or charging Samsung Electronics’ Galaxy Note 7 smartphones on flights due to fears over the explosion hazard they pose. Qantas, it… [via...

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Airtel, M&M, Glaxo among 134 firms pulled up by ad watchdog

The Advertising Standards Council of India has pulled up several companies, prominent among them being Bharti Airtel, Tata Teleservices, Mahindra & Mahindra and Himalaya, for misleading adverti…...

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Too stressed to make smart purchases?

For all the wonders of mobile communications, the ability to multitask via phone while shopping in a store may not be a blessing, according to new research. Studies show that shoppers engaged in a …...

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